American Documentary, Inc. (AmDoc) is a New York City-based non-profit media organization dedicated to creating, identifying and presenting contemporary stories that express opinions and perspectives rarely featured in mainstream media outlets. Since 1988, AmDoc has produced the award-winning P.O.V. ('point-of-view') series for PBS, presenting over 230 of the most compelling documentaries about contemporary life. With a mandate to leverage independent non-fiction media in the public interest, AmDoc is a catalyst for public culture; developing collaborative strategic engagement activities around socially relevant content on television, on line and in community settings. These activities are designed to trigger action; from dialogue and feedback, to educational opportunities and community participation.